Made for you, by us
The consumer is a participant in the effectiveness of M365. Everything works better when the consumer is knowledgeable of all the standout features as well as the features that are not well known. The key to using 365 successfully is participation. If your team doesn’t participate, the team doesn't work. Makes teams more effective.
Involvement
Copywriter
Jessi Alcorta-Robles
Sela Ozdemir
Reagan Mudd
Lindsey Dibble
Sammy Mezrah
Collaborators
February 2023
Creation Date
Creative Brief
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Radically increase outreach and communications to promote features and functionality of Microsoft 365 product suite with the intent of increasing overall usage.
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Show a simple, digestible, design for an ad that shows emphasis on copy. The copy shares a braggadocios reason why Honda is the best. This is to target the humor of blue collar, rural townspeople, and poke fun at how obvious the choice is.
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IU Students who utilize M365 are better equipped with the tools they need to excel professionally.
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Positioning: Advertise Microsoft in a way that allows consumers to associate 365 applications with overall improvement of their personal growth, which then further allows improvement of their future, work, life, etc.
Hoosier Fans
Brand Activation
Play with fuel—fire—but in the college way. Hoosier fans can endorse their favorite past-time with Microsoft’s fun spirit. This activation is for students in ways that work for them.
