MICROSOFT 365

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· RAOS MARINARA SAUCE

· RAOS MARINARA SAUCE

· RAOS MARINARA SAUCE

· RAOS MARINARA SAUCE

· RAOS MARINARA SAUCE

LESS IS MORE

Collaborators

Victoria Chaves

Involvement

Art Direction, Design

Creation Date

February 2022

About

Not many college students would pay extra for marinara sauce; although, all the perks of Rao’s will make them stretch their budget. Students can drink that extra beer because they had a low-carb marinara sauce on their pasta for dinner. No need to stress about a diet, it’s keto-friendly with zero added sugar. Forget about the label, it’s 8 all-natural ingredients. 4 years, and a marinara sauce they won’t regret going into debt for.

Not many college students would pay extra for marinara sauce; although, all the perks of Rao’s will make them stretch their budget. Students can drink that extra beer because they had a low-carb marinara sauce on their pasta for dinner. No need to stress about a diet, it’s keto-friendly with zero added sugar. Forget about the label, it’s 8 all-natural ingredients. 4 years, and a marinara sauce they won’t regret going into debt for.

THE BRIEF

Challenge

Find a reason for college students to invest a couple extra dollars into, not just any marinara sauce, but Raos.

Goal

Show that Rao's Marinara Sauce is a pre-made, great tasting, diet-friendly marinara sauce that is, all-in-all, more bang for a college students buck.

Solution

Pair copy and design that visually shows that college students can have the best of both worlds in their diet.

TWITTER GIF

Objective

Here’s a recipe for the best low-carb, keto-friendly, zero additional-sugar marinara sauce—it’s all in Rao’s. This engaging Twitter ad emphasizes, to college students, how easy it is to “make” the best meals.