
MICROSOFT 365
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· DIALED RECORDS
· DIALED RECORDS
· DIALED RECORDS
· DIALED RECORDS
· DIALED RECORDS
· DIALED RECORDS
· DIALED RECORDS
· DIALED RECORDS
· DIALED RECORDS
UTOPIA X DIALED RECORDS: RICH NXT & NU ZAU
Collaborators
Involvement
Advertising Design
Campaign Management
Creation Date
July 2026
About
Social campaign for the Dialed Record x Utopia residency collab headlining the artists Rich Nxt and Nu Zau.
THE BRIEF
Objective
Position this collaboration as a can't-miss underground experience that drives ticket sales while strengthening the credibility and visibility of Dialed Records, and Utopia within the minimal house community.
Target
Underground house and minimal fans who actively seek out selectors over headliners. They value intimate experiences, discover music through DJs, collectives, and recorded sets, and are more interested in culture than mainstream festival lineups. Despite being a 21+ event, attendees are typically 25- 40-year-old men and women, people from diverse ethnic and cultural backgrounds, working to middle-class backgrounds.. Typically like to go out, enjoy festivals, intimate events, locals to LA. Would know of EDM brands such as Solid Grooves, etc (can’t think rn lol).
Problem
“I’ve heard of it” referring to Dialed and Utopia. Minimal tech fans have probably consumed content from one of these collectives but may not fully recognize it by name. They don't yet understand why this collaboration is significant or what makes it different from another underground show.











