MICROSOFT 365
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FUELED BY YOU
Involvement
Copywriter
Creation Date
Feburary 2023
About
The consumer is a participant in the effectiveness of M365. Everything works better when the consumer is knowledgeable of all the standout features as well as the features that are not well known. The key to using 365 successfully is participation. If your team doesn’t participate, the team doesn't work. Makes teams more effective.
THE BRIEF
Objective
Radically increase outreach and communications to promote features and functionality of Microsoft 365 product suite with the intent of increasing overall usage.
Main Goal
Engage early adopters and students and identify approaches to move us towards full adoption of M365 at Indiana University.
Single Most Compelling Statement
IU Students who utilize M365 are better equipped with the tools they need to excel professionally.
Solution
Positioning: Advertise Microsoft in a way that allows consumers to associate 365 applications with overall improvement of their personal growth, which then further allows improvement of their future, work, life, etc.
HOOSIER FANS
Objective
Play with fuel—fire—but in the college way. Hoosier fans can endorse their favorite past-time with Microsoft’s fun spirit. This activation is for students in ways that work for them.
COFFEE STAND
Objective
Every college student needs some fuel to get through their days. Let’s give them it with our pop-up coffee shop. Get your fuel before you go and study inside the Indiana Memorial Union or before that—dreaded—K-201 exam at the Kelley School of Business. Additional materials include cups, mugs, and promotional stickers.
