Honda. Made for you, by us
There’s a reason Honda is known for its reliability and durability. They’re built by Honda to last. All of Honda’s parts and products, down to the cover screw, are made by Honda. This campaign highlights how Honda invests everything into their products for their customers. All of its products, especially the Honda 21 in 3-in-1 Variable Speed Gas Walk Behind Self Propelled Lawn Mower, are made for you.
Art Direction, Design, Copywriting
Collaborators
Solo Case Study
Involvement
May 2022
Creation Date
Creative Brief
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Honda is known for it's reliability and durability. Everyone knows that! However, throughout the years competition has advanced their technology leaving Honda one of the pack. What makes Honda different?
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Show a simple, digestible, design for an ad that shows emphasis on copy. The copy shares a braggadocios reason why Honda is the best. This is to target the humor of blue collar, rural townspeople, and poke fun at how obvious the choice is.
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Did you know Honda manufactures all parts and products in house? From the screw to the engine. Yeah, it's competitors don't.
