LESS IS MORE
Not many college students would pay extra for marinara sauce; although, all the perks of Rao’s will make them stretch their budget. Students can drink that extra beer because they had a low-carb marinara sauce on their pasta for dinner. No need to stress about a diet, it’s keto-friendly with zero added sugar. Forget about the label, it’s 8 all-natural ingredients. 4 years, and a marinara sauce they won’t regret going into debt for.
Collaborators
Victoria Chaves
Art Director, Designer
Involvement
Feb 2022
Creation Date
Creative Brief
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Find a reason for college students to invest a couple extra dollars into, not just any marinara sauce, but Raos.
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Show that Rao's Marinara Sauce is a pre-made, great tasting, diet-friendly marinara sauce that is, all-in-all, more bang for a college students buck.
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Pair copy and design that visually shows that college students can have the best of both worlds in their diet.
