THE BRIEF
Insight
- 6 keywords were asked to describe the brand/needs: Creative, Authentic, Diverse, Collaborative, Innovative, Impactful.
- Competitors include Interscope Records, Atlantic Records, and RCA Records.
- 52% felt that yellow means joy, 44% associated orange with joy, 25% reported they associated purple with pleasure, royalty
Goals
The primary goals for the logo are to be memorable and recognizable, to communicate our values and mission, and to appeal to a younger and more diverse audience.
Solution
A logo that makes people want to dance, move, groove. A strong and entirely one-of-a-kind logo that does not resemble anything on the market. A challenge to the testimate of logo design disciplines.
