GUESS Originals "Whats your Original?" Campaign
Carpenter jeans are not only fashionable but also suitable for active daily lifestyles. This campaign showcases the usefulness of the carpenter jeans in the everyday lives of Gen Z creatives, while staying true to GUESS denim's legacy, to appeal to a broader spectrum of influencers who create regularly. Credits: COMMUNICATIONS DIRECTOR Brazil Richards | STYLIST Yianni Binaris | PHOTO COORDINATOR Tyra Keetin | PHOTOGRAPHER Dave Tada | TYPOGRAPHER Jaz Ho | LICENSING DESIGNER Jannica Seraypheap | STOREFRONT DESIGNER Nishtha Nanda | VIDEOGRAPHER Adam Vossen | VIDEO PA Olivia Holley | CONTENT SPECIALIST Will Solomon | SOCIAL MEDIA COORDINATOR Alessia Renna | PR SPECIALIST Kaylani Parks | INFLUENCER MARKETING Sakshi Joglekar