GUESS Originals "Whats your Original?" Campaign

Assistant art director | illustration

Carpenter jeans are not only fashionable but also suitable for active daily lifestyles. This campaign showcases the usefulness of the carpenter jeans in the everyday lives of Gen Z creatives, while staying true to GUESS denim's legacy, to appeal to a broader spectrum of influencers who create regularly.

Credits:
COMMUNICATIONS DIRECTOR Brazil Richards | STYLIST Yianni Binaris | PHOTO COORDINATOR Tyra Keetin | PHOTOGRAPHER Dave Tada | TYPOGRAPHER Jaz Ho | LICENSING DESIGNER Jannica Seraypheap | STOREFRONT DESIGNER Nishtha Nanda | VIDEOGRAPHER Adam Vossen | VIDEO PA Olivia Holley | CONTENT SPECIALIST Will Solomon | SOCIAL MEDIA COORDINATOR Alessia Renna | PR SPECIALIST Kaylani Parks | INFLUENCER MARKETING Sakshi Joglekar

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